At Butter Up, we craft every bite to bring comfort and joy. Opening in New York in late 2025, our bakery will feature Asian-style breads and pastries, complemented by carefully curated coffee and beverages.
Our name, Butter Up, reflects our philosophy: to uplift your day with flavors that are rich yet delicate, familiar yet unexpected. From soft, fluffy shokupan to buttery croissants with a modern Asian twist, each item is baked with precision, care, and creativity.
We draw inspiration from the art of Asian baking, where technique meets simplicity, and from New York’s vibrant spirit, where innovation and tradition coexist. The result is a menu that balances refinement with approachability, offering something for everyone, whether you’re grabbing a morning coffee, indulging in an afternoon pastry, or sharing bread with family and friends.
Butter Up is more than a bakery, it’s a space to slow down, savor, and feel at home. As we prepare to open our doors, we invite you to join us on this journey. Sign up for updates, and be the first to experience the taste of Butter Up when we open in 2025.